Important Disclaimer:
CRITICAL WARNING: The 'Ashera' cat is NOT a recognized breed by any major cat fancier association (TICA, CFA, etc.). Strong evidence, including DNA testing, indicates cats sold as 'Asheras' were actually Savannah F1 cats. The company marketing them, Lifestyle Pets (Allerca), faced numerous allegations of fraud and has ceased operations. Information presented here is based on original marketing claims and subsequent investigations. Extreme caution is advised regarding any claims related to 'Ashera' cats; purchasing one is likely impossible and associated with significant scam risks.
Overview
Ashera Cat 'Breed' Overview (Based on Claims & Savannah Cat Traits)
Breed Name | Ashera (Disputed/Unrecognized) |
Origin | Marketed by Lifestyle Pets (USA, circa 2006) - Authenticity Disputed |
Personality | IntelligentActiveCuriousLoyalHigh EnergyPotentially Demanding |
Best For | Experienced Cat OwnersOwners Prepared for Active, Intelligent CatsHomes Without Small Pets (High Prey Drive)Owners Aware of Controversy & Scam Risk (Hypothetical) |
Grooming Needs | Low to Moderate – Short coat similar to Savannahs, requires weekly brushing |
Common Health Issues | No Specific Data for 'Ashera'Potential Hybrid-Specific Issues (Digestive Sensitivity)Hypertrophic Cardiomyopathy (HCM - known in parent breeds/Savannahs)Pyruvate Kinase Deficiency (PKDef - known in parent breeds/Savannahs)Dental IssuesHypoallergenic Claim DEBUNKED |
Size & Weight | Large (Claims up to 30-40 lbs, realistically closer to large Savannahs, e.g., 15-25 lbs). Claims of extreme size are likely exaggerated marketing. |
Life Span | Claimed 15-25 years (Similar to Savannahs, longer end speculative) |
History
The Controversial History of the 'Ashera' Cat
The 'Ashera' cat emerged around 2006, heavily marketed by a US-based company called Lifestyle Pets (previously Allerca), led by Simon Brodie (who reportedly used aliases). The company claimed it was a unique, luxury hybrid created by crossing African Servals, Asian Leopard Cats, and domestic cats.
Marketed as extremely rare, hypoallergenic, and visually striking with leopard-like spots, the Ashera commanded exorbitant prices, reportedly ranging from $22,000 to over $125,000, positioning it as a status symbol.
However, the entire operation was shrouded in secrecy and controversy from the start. No credible evidence of the claimed specific crossbreeding program was ever provided, and the company lacked transparency. Major cat registries like TICA and CFA never recognized the Ashera as a legitimate breed.
The claims began to unravel publicly around 2008. A Pennsylvania-based Savannah cat breeder, Chris Shirk of Cutting Edge Savannahs, alleged that cats being sold as 'Asheras' were actually Savannah F1 cats he had bred and sold to Lifestyle Pets. DNA tests performed on cats confiscated at Schiphol Airport in the Netherlands, which were being shipped by Lifestyle Pets, confirmed they were Savannah F1 cats, lacking any Asian Leopard Cat genetic markers.
Furthermore, the 'hypoallergenic' claim was widely debunked by experts; there's no scientific basis for this specific combination creating a hypoallergenic cat, and they produce the Fel d 1 allergen like other cats. Lifestyle Pets eventually ceased operations around 2015 amidst lawsuits and fraud allegations.
The consensus within the legitimate breeding community is that the 'Ashera' was never a distinct breed but rather a fraudulent marketing scheme involving the misrepresentation and resale of existing hybrid cats, primarily Savannahs, at vastly inflated prices.
Did you know?
The individual behind Lifestyle Pets, Simon Brodie, was associated with several controversial or failed business ventures under different names.
Features
Claimed Ashera Cat Physical Features & Appearance (Likely Savannah Traits)
How to Recognize a Ashera Cat (Claimed Features / Savannah Comparison)?
Cats marketed as 'Asheras' were described as large, exotic-looking felines, strongly resembling high-generation Savannah cats. Claimed weights reached up to 40 lbs and heights up to 4 feet, though these are likely significant exaggerations typical of the marketing.
Their most distinctive physical features include:
- Large, Athletic Body: Long legs, lean and muscular build (consistent with Savannahs, especially F1/F2).
- Spotted Coat: Leopard-like spots on a background color often described as cream or gold with brown/black spots. Variations like 'Snow Ashera' (lighter background) and 'Royal Ashera' (more vivid patterns, potentially rarer) were also marketed.
- Large, Pointed Ears: Often with rounded tips and sometimes 'ocelli' (light markings on the back), characteristic of Servals and passed to Savannahs.
- Distinctive Facial Features: Sometimes described with tear-streak markings running from the eyes.
- Relatively Short Tail: Compared to body size, possibly shorter than a typical domestic cat's tail.
- Short to Medium Coat Length: Generally described as having a short, dense coat requiring minimal grooming (consistent with Savannahs).
Close-up profile of a Savannah cat, showing features similar to claimed Ashera traits
Common Coat Colors & Patterns
Spotted (Brown/Gold/Cream base)
Snow (Lighter base, spots)
Silver Spotted
'Standard Ashera'
'Snow Ashera'
'Royal Ashera'
Color descriptions largely mirror those found in Savannah cats. The 'Royal Ashera' was marketed as the rarest and most expensive. No official breed standard exists.
Personality
Claimed Ashera Cat Personality (Likely Savannah Temperament)
Intelligence
95%
Highly intelligent, curious, requires mental stimulation
Activity Level
90%
Very active, energetic, loves to climb and play
Affection Level
70%
Can be loyal and affectionate, but often on their own terms; less 'lap cat'
Sociability
65%
Needs early socialization; can be good with families if raised properly, high prey drive
Cats marketed as Asheras were often described with traits aligning closely with Savannah cats, particularly early generations (F1/F2). This includes high intelligence, significant energy levels, and a strong sense of curiosity. They were often portrayed as dog-like, enjoying walks on leashes and playing fetch.
While loyalty to their owners was claimed, they are likely more independent than typical domestic cats. Their high prey drive means they are generally not suitable for homes with small pets like rodents, birds, or fish. The claim that Asheras were hypoallergenic has been scientifically debunked.
Fun Fact
The extreme price tag and 'designer pet' marketing were key elements of the Ashera allure, overshadowing actual temperament details.
Diet
Ashera Cat Diet & Nutritional Needs (Based on Savannah Cat Requirements)
Optimal Diet (Speculative)
Assuming Ashera cats were indeed Savannahs or similar large hybrids, they would require a high-quality, high-protein diet, preferably meat-based, to support their lean muscle mass and high energy levels. Some hybrids can have digestive sensitivities inherited from their wild ancestors, potentially benefiting from specific formulas or raw diets (consult a vet).
Energy Needs
Due to their likely high activity levels (similar to Savannahs), ensuring adequate caloric intake from quality sources is important. Avoid fillers like corn and soy which offer little nutritional value for obligate carnivores.
Wild Ancestry Considerations
Diets formulated for large breeds or potentially even some raw feeding protocols (under veterinary guidance) might be considered for cats with recent wild ancestry like Savannahs. Taurine supplementation is crucial as with all cats.
Foods to Avoid
Some foods are toxic to cats and should never be given:
- Onions, garlic, chives 🧅
- Chocolate 🍫
- Alcohol & Caffeine 🍾☕
- Grapes & Raisins 🍇
- Xylitol (artificial sweetener)
- Raw meat/eggs/fish (unless part of a vet-approved raw diet) 🥚
- Cooked bones (splinter risk)
- Dog food (lacks taurine)
- Excessive dairy (lactose intolerance) 🍼
Recommended Products
High-Protein, Meat-First Cat Foods
Essential for active, muscular hybrid cats.Foods for Sensitive Stomachs (Potentially)
May benefit hybrids with digestive issues.Veterinarian Consultation Recommended
Crucial for any non-standard diet (e.g., raw) or hybrid cat.
Feeding Tips
- Provide constant access to fresh, clean water
- Feed multiple small meals or use puzzle feeders to mimic natural hunting/grazing
- Monitor weight and body condition
- Consult a veterinarian experienced with hybrid cats for specific dietary advice
Health
Ashera Cat Health Considerations (Highly Speculative / Based on Savannahs)
Important Disclaimer:
No specific health data exists for 'Ashera' cats as they are not a recognized breed. This information is based on potential parentage (Serval, ALC, domestic cat) and known issues in Savannah cats. The hypoallergenic claim is false.
Cats sold as Asheras were likely Savannahs. Health considerations would mirror those of Savannahs, potentially influenced by proximity to wild ancestors (Serval). Lifespan claims of up to 25 years are likely exaggerated marketing; 15-20 years is more realistic for well-cared-for Savannahs.
| Issue | Symptoms | Prevention |
|---|---|---|
| Hypoallergenic Claim (Debunked) | Produces Fel d 1 allergen like other cats. Marketing claim was false. | Not preventable; not a hypoallergenic cat. |
| Hybrid Vigor vs. Genetic Issues | While some hybrids show vigor, they can inherit issues from both domestic and wild parentage. | Responsible breeding practices (which were absent in the Ashera case). |
| Hypertrophic Cardiomyopathy (HCM) | Heart disease common in many breeds, including potential parent breeds and Savannahs. | Reputable breeder screening (unavailable for Ashera). Regular vet checks. |
| Pyruvate Kinase Deficiency (PK Deficiency) | Hereditary anemia seen in breeds like Bengals and Savannahs. | Genetic testing by responsible breeders. |
| Digestive Sensitivities | Some hybrids may have sensitive digestion due to wild ancestry. | Appropriate diet, potentially specialized formulas. Vet consultation. |
| Anesthesia Sensitivity | Some hybrid cats may have different reactions to anesthesia. | Ensure veterinarian is experienced with hybrid cats. |
Preventive Care
- Regular veterinary care with a vet experienced in hybrid/exotic cats
- Appropriate vaccinations and parasite control
- High-quality diet suited to active cats
- Dental care
- Mental and physical stimulation
- Screening for known Savannah/parent breed issues (HCM, PKDef) if heritage is known (though impossible for 'Ashera')
When to See a Vet?
- Annual check-ups (minimum)
- Any signs of lethargy, breathing issues, appetite changes
- Persistent digestive upset (vomiting, diarrhea)
- Concerns about behavior or activity level
Grooming
Claimed Ashera Cat Grooming Needs (Based on Savannah Cats)
Coat Care
Cats marketed as Asheras typically had short, dense coats similar to Savannah cats. Grooming needs are generally low to moderate. Weekly brushing is usually sufficient to remove loose hair and maintain coat health. They are average shedders.
Other Grooming Needs
Standard cat grooming applies: regular nail trims (every 2-4 weeks), occasional ear cleaning if needed, and dental care (brushing if possible) are important for overall health.
Brushing Needs
Low – Weekly brushing recommended
Shedding Level
Moderate – Average shedding
Recommended Grooming Products
Rubber Curry Brush or Grooming Mitt
Good for short coats to remove loose hair.Cat Nail Clippers & Styptic Powder
For safe nail trimming.Cat Toothbrush & Pet-Safe Toothpaste
For dental hygiene.
Suitability
Is the (Hypothetical) Ashera the Right Cat For You? (Consider Savannah Traits & Warnings)
Perfect For:
Owners seeking a Savannah-like cat (Warning: Ashera is likely a scam)
The described traits align with Savannahs - active, intelligent, exotic look.Experienced cat owners prepared for hybrid challenges
High energy, intelligence, and prey drive require specific management.Individuals with ample space and resources for enrichment
These cats need room to move and lots of stimulation.People NOT seeking a hypoallergenic cat (Claim was false)
The hypoallergenic marketing was misleading.
Not Ideal If:
Anyone believing they can purchase a genuine 'Ashera'
The company is defunct, the breed unrecognized, and scams are highly likely.First-time cat owners
The needs and potential challenges of a large hybrid are significant.Homes with small children or small pets
High prey drive and energy levels require careful consideration.Owners seeking a calm lap cat
Likely independent and highly active, not typically cuddlers.Individuals with limited time for interaction and play
These intelligent cats need significant engagement.Anyone on a budget (Original price was astronomical, Savannahs are also costly)
Legitimate large hybrids are expensive to acquire and care for properly.
Temperament
Claimed Ashera Temperament & Activity (Reflecting Savannah Traits)
Interaction with Strangers
Similar to Savannahs, cats sold as Asheras likely varied in sociability. Early generation hybrids can be wary of strangers and require significant socialization. They might bond strongly with their family but remain aloof with unfamiliar people. Approach should be calm and non-threatening.
Activity Level Throughout Life
Extremely high activity levels should be expected, consistent with Savannah cats, especially F1/F2 generations. They need significant vertical space (tall cat trees), room to run, and extensive interactive play daily to prevent boredom and destructive behaviors. Their intelligence drives them to explore everything.
Trainability
High intelligence makes them trainable (using positive reinforcement) for things like leash walking, fetch, and potentially tricks. However, their intelligence can also lead to mischief if not adequately stimulated. They learn routines quickly but can be stubborn.
- Learning tricks and commands.
- Walking on a harness/leash.
- Opening doors or cabinets (potentially!).
- Solving puzzle toys.
- Responding strongly to interactive play.
Consistency, patience, and positive reinforcement are essential. Mental stimulation is as important as physical exercise.
Living With
Living with an 'Ashera' Type Cat (Savannah Living Considerations)
Space Requirements
Requires significant space due to large size and high energy. While adaptable, a larger home with secure outdoor access (catio) is often ideal for Savannah-type cats. Vertical space (tall, sturdy climbers) is non-negotiable, even in smaller homes. Secure environment is crucial due to value and potential for escape.
Environmental Enrichment
Crucial to prevent boredom and behavioral issues in such intelligent, active cats. Focus on:
- Very Tall & Sturdy Cat Trees/Condos: Essential for climbing, perching high, and expending energy.
- Interactive Toys (Wands, Lasers - used safely): Requires daily engagement from the owner.
- Puzzle Feeders & Foraging Toys: Provides mental stimulation and satisfies hunting instincts.
- Secure Window Perches / Catio Access: Safe ways to observe the outside world.
- Variety and Rotation of Toys: Keeps things interesting for intelligent minds.
Dealing with Shedding
Manageable shedding from the short coat. Weekly brushing helps control loose hair. Regular vacuuming is advisable.
- Weekly Brushing: Use a curry comb or grooming mitt.
- Routine Home Cleaning: Vacuuming floors and furniture.
- Healthy Diet: Supports coat health, potentially reducing excessive shedding.
Introducing to Other Pets
Requires very careful and slow introductions due to high prey drive, especially with smaller pets. May do okay with dogs or other cats if raised together from a young age and properly socialized, but supervision is key. May always view smaller animals as prey.
- Extremely Slow Introduction Process: Weeks or even months, starting with scent swapping.
- Strict Supervision Always: Never leave unsupervised, especially initially.
- Separate Living Spaces Initially: Gradual visual access through gates/crates.
- Ensure Escape Routes for All Pets: Prevent cornering.
- Prioritize Safety of Smaller Pets: May never be trustworthy.
Consult a professional behaviorist if considering introducing a large hybrid to existing pets.
FAQ